Armani EXchanGe
aRmani Xchange
“Armani Exchange tapped design firm Chemayeff & Geismer to upgrade its logo to an icon as pivotal to the Italian fashion lael’s ad campaign as its models and clothes. Designer Sagi Haviv reinvented the brand identity, which has been in place since 1991, with a simple flip of color. The team inverted the logo, so instead of dark letters on a light background with a dividing line, the A and X are in white, sitting in two dark boxes.”
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